Magichromatic
iPhone® 17. More delightful. More durable. 6.3-inch ProMotion® display, (1) Ceramic Shield 2®, all 48MP rear cameras, Center Stage® front camera, A19 chip, and more.
The thinnest iPhone ever.
iPhone Air™. The thinnest iPhone ever. 6.5-inch display, (1) durable Ceramic Shield front and back, A19 Pro chip, 48MP Fusion camera system, and Center Stage front camera.
Superfast. Supersmart.
iPhone 16. Built for Apple Intelligence™.(2) Featuring Camera Control. 48MP Fusion camera. Five vibrant colors. And the A18 chip.
iPhone 15. Dynamic magic.
iPhone 15 features Dynamic Island®, a color-infused glass and aluminum design, a 48MP Main camera, and USB-C.
Ready for whatever your day brings, MacBook Neo® flies through everyday tasks and apps. Choose from four stunning colors in a durable aluminum design. With a brilliant 13-inch Liquid Retina® display,3 the A18 Pro chip built for AI and Apple Intelligence,* and up to 16 hours of battery life,4 it’s an amazing Mac at a surprising price.
MacBook Air. Might takes flight.
The 13-inch and 15-inch MacBook Air® with the M5 chip bring blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence,* up to 18 hours of battery life, (5) and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.
MacBook Pro. Fast runs in the family.
Bring next-generation speed and powerful on-device AI to virtually any task with the 14-inch MacBook Pro® with the M5, M5 Pro, or M5 Max chip, and the 16-inch model with M5 Pro or M5 Max. With all-day battery life, (6) double the starting storage, and a breathtaking Liquid Retina XDR® display, it’s pro in every way.
iMac. Brilllllliant.
iMac®. An all-in-one desktop. Built for Apple Intelligence.* Supercharged by the M4 chip, browsing and multitasking across apps is snappier. With a stunning 24-inch 4.5K Retina display in an iconic design and advanced camera, mics, and speakers.(7) iMac is brilliant for work and play.
Mac mini. Built for Apple Intelligence.
The far mightier, way tinier Mac mini® is 5 by 5 inches of pure power. Built for Apple Intelligence.* Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.
iPad® is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade, and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get all the tough things done easily.
iPad Pro. Mmmmm. Power.
iPad Pro®. Built for Apple Intelligence.* iPad Pro, powered by the Apple M5 chip, delivers outrageous performance for effortless productivity and advanced AI workflows. With a stunning Ultra Retina XDR display, superfast Wi-Fi 7(8) and 5G Cellular,(9) Neural Accelerators for AI workloads, and a redesigned iPadOS®, there’s no limit to what you can do with iPad Pro. Paired with Apple Pencil Pro® and Magic Keyboard® for iPad Pro, it brings endless versatility, creativity, and productivity to your fingertips.
iPad mini. Ultrafast. Ultraportable.
iPad mini. Built for Apple Intelligence.* It’s incredibly portable and powerful, featuring the ultrafast A17 Pro chip and an 8.3-inch Liquid Retina display.(10) And it works with Apple Pencil Pro, so you can study, work, play, and create from anywhere.
iPad Air. Whoosh.
The 13-inch iPad Air®. Built for Apple Intelligence.* iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7(8) and 5G.(9) And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.
Lovable. Drawable. Magical.
The 11-inch iPad is more capable than ever with the superfast A16 chip, Liquid Retina display, (11) advanced cameras, fast Wi-Fi 6 and 5G, (9) USB-C connector, and four gorgeous colors. iPad delivers a powerful way to create, stay connected, and get things done—all for a surprisingly affordable price.
Apple, the Apple logo, Apple Pencil Pro, Center Stage, Ceramic Shield, Dynamic Island, iMac, iPadOS, iPad, iPad Air, iPad mini, iPad Pro, iPhone, Liquid Retina, Liquid Retina XDR, Mac, MacBook Air, MacBook Neo, Magic Keyboard, Mac mini, and ProMotion are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Intelligence and iPhone Air are trademarks of Apple Inc.
Legal
*Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115
Configurable options are available.
Accessories are sold separately and subject to availability. Compatibility varies by generation.
(1)The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
(2) Battery life varies by use and configuration. See apple.com/batteries for more information.
(3) Screen size is measured diagonally. The display on the 13-inch MacBook Neo has rounded corners at the top. When measured as a standard rectangular shape, the screen is 13.0 inches diagonally (actual viewable area is less).
(4) Testing conducted by Apple in January 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
(5) Testing conducted by Apple in January 2026 using preproduction 13-inch MacBook Air systems with Apple M5, 10-core CPU, and 8-core GPU, and preproduction 15-inch MacBook Air systems with Apple M5, 10-core CPU, and 10-core GPU, all configured with 16GB of unified memory and 512GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom and keyboard backlight off. Battery life varies by use and configuration. See apple.com/batteries for more information.
(6) Testing conducted by Apple in January and February 2026 using preproduction 16-inch MacBook Pro systems with Apple M5 Pro, 18-core CPU, 20-core GPU, 48GB of unified memory, and 1TB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. Display brightness set to 8 clicks from the bottom and keyboard backlight was off. Battery life varies by use and configuration. See apple.com/batteries for more information.
(7) Actual diagonal screen size is 23.5 inches.
(8) Wi‑Fi 7 available in countries and regions where supported
(9) Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
(10) The display has rounded corners. When measured diagonally as a rectangle, the 8.3-inch iPad mini is 8.3 inches. Actual viewable area is less.
(11) The display has rounded corners. When measured diagonally as a rectangle, the 11-inch iPad is 10.86 inches. Actual viewable area is less.