Why NASCAR for Southern Computer Warehouse?

Partnering with NASCAR just makes sense.

From a garage on high green to the garage at NASCAR

In 1994 Southern Computer Warehouse (SCW) was originally “Southern Computer Supplies, Inc.” and was started in the garage of our founder and CEO, Joseph Gabriel. He put all his energy in helping his customers cut through the complexities of purchasing computer hardware and software to get them what they needed when they needed it. The idea that everyone is respected and everyone’s job at SCW is equally important has been the cornerstone to the success of the company. This commitment has propelled SCW to be the best provider of IT equipment to state and local government, education, healthcare, corporate, and SMB.

As we continued to grow and search for new ways to help customers, they discovered a connection with NASCAR who continues to deliver on its commitment to evolve the racing industry through technology innovation. Southern Computer Warehouse is now the Official Technology Value-Added Reseller of NASCAR in a multi-year partnership bringing that technology knowhow into a new garage.

The introduction of the NASCAR’s College iRacing series gave us another opportunity to bring our expertise in an even more exciting way. As iRacing increases accessibility to potential drivers by reducing cost and building lifelong relationships and memories, we understand the importance of bringing in the next generation of fans. That’s why we have partnered with Team Dillion Management eSports and sponsored #33 Taylor Hurst in the eNASCAR Coca-Cola Series.


Whether on the track or in the garage Southern Computer Warehouse delivers the tech you need to help you succeed.


Trackside with SCW

Racing Highlights